new research report. The research report, titled “Health and wellness Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020,” provides the readers with a 360-degree view of the health and wellness market and the key trends and dynamics impacting it. Over the years, more and more people have become conscious about their health and overall well-being. This trend has also caught up in several developing countries, with a growing awareness of healthcare devices, supplementary diets, organic food products, exercise equipment, and functional beverages.

The health and wellness market offers a wide range of products such as functional foods, functional beverages, and dietary supplements. The types of functional foods in the market are omega fatty acid fortified food, prebiotics fortified food, branded wheat flour, branded ionated salt, and others. Some of the easily available functional beverages are dairy and dairy alternative drinks, fruit and vegetable juices and drinks, non-carbonated drinks, and others. Meanwhile, the dietary supplements listed in this market are proteins and peptides, vitamins and minerals, herbal and non-herbal supplements, and others.

Product types of cosmeceuticals in this market are cosmeceutical ingredients, cosmeceutical products, and cosmeceutical sales channels. The cosmeceutical ingredients are sunscreen, antioxidants, enzymes, acids, botanicals, proteins, and others. The list of products includes hair care products, skin care products, lip care products, injectables, tooth whiteners, and others. The sales points in the health and wellness market are grocery retailers, non-grocery retailers, store-based retailing, non-store retailing, home shopping, vending machines, and others. Geographically, this market is segmented into Ukraine, Russia, and Kazakhstan.

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Currently, the health and wellness market in Russia is being fueled by the booming grocery retailing sector. The increasing presence of stores across the country is also improving the consumer awareness of these products. Additionally, rising income levels and growing concerns about health and wellness have also encouraged consumers to spend more on these products all across Russia. On the other hand, impactful advertising campaigns and a strong presence of multinational companies has had a positive impact on the growth of the health and wellness market in Ukraine, Russia, and Kazakhstan.

The key players operating in the health and wellness market are Animas Corporation, Coca-Cola, Omron Healthcare, L’Oréal, B. Braun Melsungen AG, Johnson & Johnson, Nestle S.A., Philips Healthcare, F. Hoffmann-La Roche, General Mills, Inc., Abbott Laboratories, LifeScan, Inc., and Medtronic, Inc. The research report profiles these key players and provides a fair understanding of the competitive landscape of the global health and wellness market. Furthermore, the research report also analyzes the financial status, research and development activities, product portfolio, investment outlook, and strategic mergers and acquisitions of these top players in the market.

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