Transparency Market Research has included a new report in its extensive database on the pharmaceutical and healthcare industries. The report, titled “Healthcare Business Intelligence Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2023”, helps its users create a foothold for themselves in this market by visualizing their strategies with respect to the market trajectory given in the report.

The global healthcare business intelligence market is driven by the increasing amount of healthcare data stored and federal mandates in developed economies. This market is expected to be boosted even further by the increasing scope of cloud computing and the use of applications. Another growth driver for the global healthcare business intelligence market is the high level of customization demanded by end users, which prevents manufacturers from creating standard platforms for all users.

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Geographically, the global healthcare business intelligence market is led by North America and Europe. Developed economies have been steadily providing the global healthcare business intelligence market major revenue sources through large-scale implementation of services and software, along with government incentives that benefit the market. This includes the Affordable Care Act implemented in the U.S. Similar factors in the rest of North America as well as Europe have propelled the global healthcare business intelligence market in the previous decade.

As shown in a survey conducted by Information Weekly, about half of U.S. organizations in the field of health delivery have shown signs of availing new business intelligence tech, or even replacing their current systems. This shows how much developed economies are ready to accept the global healthcare business intelligence market in terms of access to new technologies and customized approaches.

On the other hand, developing economies in Asia Pacific and Latin America are also showing signs of picking up the pace, thanks to the presence of highly lucrative markets, rapidly developing infrastructure and facilities in multiple sectors, increase in the spending power of consumers, and the rise of medical tourism. Countries such as India, Japan, China, and Singapore are in the midst of procuring legislation that makes it easier for the global healthcare business intelligence market to set foot in these regions.

As for the rest of the world, the healthcare business intelligence market is still in its early stages, with data protection regulations imposed by major locations such as Qatar. The Middle East IT industry spent nearly US$3.9 bn in 2013 over infrastructure development, which shows that the global healthcare business intelligence market and its players that the Middle East is ready for it.

The key players influencing the global healthcare business intelligence market are McKesson Corporation, CitiusTech Inc., Information Builders, Inc., Accenture Plc, IBM Corporation, SAS Institute, Inc., Tableau Software Inc., SAP AG, Oracle Corporation, and Microsoft Corporation.

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